RESEARCH / PLANNING

Getting to point B starts with understanding point A. With Untapped Resources’ unparalleled Research and Planning services we get straight to the point.

We start by researching your past sales performance and comparing those results with past marketing initiatives. By doing this, we establish a baseline so that we can realistically set goals and gain valuable information about what has worked and what has not. We need to find out where you fit in the market because you have to know where you are in order to get to where you want to be.

We also evaluate the strengths and weaknesses of your business offering and those of your competitors. We use these findings to clearly define your unique selling proposition and the supporting core selling concepts. After that, we begin to consider message delivery. We consider your target audience and choose the best methods to deliver your message to opportunity’s doorstep. Efficiency is key, because the more dollars we free up, the wider the net we can cast. This translates into more opportunities and greater sales conversions

Some Ways This Service Will Help Your Business:

Clearly define your unique selling proposition. Gain valuable information about your customers and past sales performance. Clearly define your market and position within this market. Discover your competitors strengths and weaknesses. ID past sales / marketing “hits and misses”. Obtain the data needed to develop a plan for future initiatives. ID your core sales base and other realistic opportunities for prospecting.