Retail Sales Programs

On Target, Eliminate the Waste
Retail businesses face challenges that are unique to their industry. In order to overcome those challenges and stand out among their competitors they need a strategic advantage. A partnership with Untapped Resources provides that advantage. Due to our wide range of services we are uniquely qualified to manage the needs of companies that provide products to the retail market.

John Wanamaker, the famous retailer, was quoted as saying, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Regardless, he understood that advertising was one of the key components to outlasting the competition in a highly competitive market. Untapped Resources takes that wisdom and makes a quantum leap forward.

We start with research in order to ensure that all your advertising dollars hit their mark. We do not accept that retailers can only be 50% efficient. Knowing where to target your campaigns means that you are doing more with less. That’s working smarter, not harder. We also identify your unique selling points. In an industry that can often come down to the lower price, the intangibles will often be the deciding factor in a purchasing decision. With all this information as a foundation, we are able to develop a media plan that reaches your audience in the most efficient and cost effective manner.

Our in-house design and photographic capabilities allow us to create sales and marketing tools that clearly reflect your company’s strategy. Together with our media buying services, we manage all aspects of the campaign from design to media buying and on-going support, so that you can continue to focus on the core business.