Untapped Resources

Our Process
Building Positive Momentum ^SM

Building positive momentum is our goal and the process we follow to achieve sustainable growth. This process develops the kind of growth that compounds upon itself. Each step supports the next and our clients enjoy more sales opportunities and a higher rate of sales conversions.

We start by researching your past sales performance and comparing those results with past marketing / sales initiatives. By doing this, we establish a baseline so that we can realistically set goals and gain valuable information about what has worked and what has not. We also perform market analysis, competitor research, customer surveys, and other research methods to gain valuable information that is critical for all other steps in the process.

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After research, we begin message development. During this phase we identify what makes your business unique. We believe that companies must have a unique message within the marketplace in order to stand out and be remembered. This helps your sales and provides a distinct selling advantage that can be applied to all marketing, communication designs and sales presentations.

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Do you want to race in a lane with hurdles or without? During this step we remove obstacles from the sales process. We use the baseline data gathered during our research to identify market needs, define your strengths and competitor weaknesses, and then develop a plan to enter the marketplace in a streamlined and 100% prepared fashion. Our overall goal is to identify areas that are slowing your sales conversions downs, and then remove these hurdles, so that the prospect is one or many steps closer to a purchase.

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We follow a Sales-Based system for designing communications. This means that we mentally put ourselves in the shoes of those who sell for your business and think about the tools they need to help close deals. During this step, we consistently develop graphic styles across all advertising and printed / website based communications so that an image begins to be imprinted in the mind of the prospect. Our goal is to create a system so that your message and the graphic styles become synonymous with your business.

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During this phase, we start building market awareness. We choose a combination of the best, most efficient delivery methods, whether it be direct, print, tele-prospecting and follow up, radio & TV media buys, tradeshows, or online initiatives to deliver your unique selling proposition. Being cost-conscious, we make budget recommendations and only allocate what is needed and then negotiate to get more for less.

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Part of our process is to help you reduce printing costs, media costs, mailing fees, and other expenses that are related to your marketing and sales programs. By providing technical consultation, building a large pipeline of qualified vendor options, and managing the process of submitting RFQs, negotiating price and setting terms, we reduce costs and put money back into your business.

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There is not enough time in the day for you to handle all tasks required for sales and marketing programs. And let’s face it, your sales people are not designers. This step ensures that the highest level of visual presentation is consistently maintained for all on-going communications. We are on call to produce unexpected presentation materials, ad resizing and delivery, on-going strategy, and analysis of the campaign’s performance. Plus, we continually do the leg work that is necessary to ensure that your company does not overpay for outside vendor fees. We act as an extension of your marketing and sales team.