Beliefs

It's Not Luck
Have you ever said to yourself or had someone say to you, "wow, that was a lucky break", or, "that meeting just fell into our laps". We don't believe in luck. We believe that what is often termed as luck, actually is the critical space where preparation and opportunity converge. We believe that it's the decisions you make and the processes you follow that place business in front of the opportunity. Not luck. So when preparation delivers an opportunity to your door, you need to make sure that you are 100% prepared to answer it

Media Buying
One of the biggest mistakes companies make with their media buying plan is trying to buy too many media options with not enough budget. Instead of trying to buy all media vendors to increase reach, we believe that you must buy each media option so that your are frequent enough to make an impact. The next biggest mistake is buying more than you need. We advise clients to set goals then help them develop a campaign that achieves the goals without over spending.

Be Known (B to B Sales)
Many business rely solely on their sales force and tele-prospecting efforts to deliver new sales. They ignore an outgoing communications plan or at best, utilize a loosely structured plan. Without a clearly defined outreach plan, developing market awareness becomes much more difficult.

Design
Design is simply the vehicle companies use to package a message. More often then not, that message is intended to sell a product or service. Design is important, but not until the message has been completely developed. If your design firm begins to design your communications before they have the copy or a complete understanding of your sales goals, then they are designing for design sake, not to increase sales. Our focus is increasing your sales. Your message is the most important part of the campaign and that is where we start.

B to B Design
If the lead designer on your project has very little experience selling, chances are, they are not equipped to anticipate the hurdles that your sales force faces. The result will be the design of an ineffective sales tool that your sales team is reluctant to use. Furthermore, this same lead designer probably has very little understanding of what will move the prospect towards a sales conversion because they are not in the field on a day to day basis.

Research / Establish a Baseline
It is imperative that companies analyze their past sales and compare those results with past marketing initiatives. By doing this, you establish a baseline so that realistic goals can be set. In addition, you will learn about what has worked and what has not. Find out where you fit in the market because you need to know where you are in order to get to where you want to be.